160 million times a day, someone somewhere chooses a Unilever product. From feeding your family to keeping your home clean and fresh, their brands are part of everyday life. More than ever, their business is seeing clear evidence that environmental sustainability can drive growth. Unilever’s approach to sustainability prioritises business benefits as well as ethical principles and whether it’s by stimulating the innovation pipeline, providing customers with sustainability expertise, or winning the hearts of principled consumers, sustainability is helping them to win.
27stars were approached to help build an internal social networking tool, very similar to Twitter, to help drive innovation within their deodorant department (responsible for brands such as Dove, Lynx, and Vaseline). To compliment an international conference, Unilever employees can commit to personal sustainability practices and network with their colleagues across the globe to share ideas, provide encouragement and re-assurance, and help increase profits while also helping the environment.
For example, their new global packaging for roll-on deodorant is 15% lighter, 10 times stronger, and uses 40% less energy in manufacturing. This saves 1260 metric tons of resin and 6MM kWh annually – while at the same time having a consumer preferred design.
